AASCU designed this messaging toolkit in response to the negative discourse surrounding the value of a college degree and to articulate the value proposition of regional comprehensive institutions through impactful, consistent messaging aimed at key stakeholders including federal and state policy makers, journalists, and prospective AASCU students and their families.

The toolkit is currently available to presidents and chancellors, CCOs, and presidential assistants. We will re-evaluate usage of the site in the first six months to determine whether to make it available to other AASCU members.

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