Why was this messaging toolkit website created?
AASCU designed this messaging toolkit in response to the negative discourse surrounding the value of a college degree and to articulate the value proposition of regional comprehensive institutions through impactful, consistent messaging aimed at key stakeholders including federal and state policy makers, journalists, and prospective AASCU students and their families.
The toolkit is currently available to presidents and chancellors, CCOs, and presidential assistants. We will re-evaluate usage of the site in the first six months to determine whether to make it available to other AASCU members.
What should I do if I don’t have sign-in privileges but want them?
We would love to hear from you as we evaluate usage of this toolkit. Please get in touch.
Where can I share an idea for something to add to this toolkit?
Please get in touch with your suggestions. We are always looking for ways to improve this toolkit to help AASCU and AASCU institutions tell our story.
If I want to write a letter to the editor or an op-ed in support of state colleges and universities, where could I send it?
Helpful lists and additional resources are available in this toolkit by clicking on Related Resources.
Am I permitted to share the messaging platform and other downloads with my colleagues?
Yes. Those who currently have access to this toolkit may share it with their colleagues. Read more in our Site Usage Policy.